Why Staging Your New Homes Is So Important. Before & After Photos

When Churches Estate Agents launched a small bespoke new homes development in upmarket Blackrock, they were fortunate to have 3 fully completed 4-bed houses fully fitted and ready to go.

Brookside | Blackrock didn’t require off-plan sales or a custom marketing suite. Three brand new 4-bed houses were ready to go and prospective buyers could walk straight in. From here, the remaining 4 apartments and mews that were still under construction could be presented from a finished show home.

Impeccably finished and including every modern feature you could expect, buyers at initial ‘preview’ viewings were a little muted. While everyone agreed the houses were beautifully built and perfectly finished, there was something not quite complete.

In particular, many buyers couldn’t get their heads around how they would furnish the property. The open plan kitchen-dining layout was popular but hard to envision with a table and chairs. The adjoining living room opened wonderfully onto the rear garden terrace but there was debate as to where to put the sofas and TV.

Calling in the Experts

After a few weeks of ‘preview’ viewings it was decided that for the formal launch of Brookside the houses needed to be professionally staged for viewings.

At NewHomes.ie we partner with the brilliant House & Garden Furnishings who are Ireland’s experts at home stagings. The wonderful Marie Louise Keeley visited Brookside and discussed all the options with the agent and the developer. It was decided that the entirety of House No.3 would be fully staged, from living spaces through to bedrooms and bathrooms, while House No.4 was staged on the ground floor due to a different layout of kitchen and living room.

The results where phenomenal and very pleasing to the developer, agents and the next round of buyers when the development was formally launched.

Kitchen – Before

Brookside has wonderful kitchens, fully fitted by Kreative Kitchens in a contemporary style, with large island units or breakfast bars, and all appliances included. This particular house has the kitchen to the front with a large picture window to the street, and plenty of room for a family-sized dining table and sitting area, before double doors lead to the main living room.

But finished beautifully as it was, it was still hard for prospective purchasers to understand how they could arrange their space. What size table could the kitchen accommodate? What would it all look like when they move in?

Kitchen – After

Cue the team at House & Garden, who put an unbelievable level of detail into the space. The kitchen was decorated with flowers and shiny new appliances. The island unit was finished with the addition of 3 classy chrome-plated bar stools.

The dining space proved ample for a lovely formal 6 seater dining table, and an extra sitting area. Now prospective families could picture breakfast perched at the kitchen island and family dinners at the main table.

Living Room – Before

Similarly, the large open living room was conundrum. The giant stone-effect tiles left the aesthetics of the space a little hard – despite warm underfloor heating keeping everything cosy. Also with the orientation of the room, the large triple pane of windows to the garden and the sliding doors to the kitchen, it left to the imagination where to place the furniture and entertainment space.

Living Room – After

Marie Louise’s team staged and decorated the space from top to bottom. The skill to their technique is not only in the large, major furniture items like sofas, coffee tables and chairs. The total effect requires the little touches such as sofa cushions, rugs, flowers, picture frames and even objects d’art.

Bedrooms – Before

Each of Brookside’s houses featured 4 large double bedrooms, two ensuite and a main family bathroom. An empty bedroom, even a very generous one, can be difficult to judge bare. Is there room for a double bed? What other furniture can I include?

Bedroom – After

The master bedroom suite was staged with a grand double bed, plush studded headboard and matching ottoman. Lush cushions, side tables lamps and even photo frames finished the space. Bathrooms were finessed with plants, towels and other bathroom items.

One slightly smaller bedroom, which could have been a double guest room or a very spacious study or playroom, was decked out as a twin room, ideal for kids or perhaps guests too.


The back gardens, meanwhile, were finished with a seamlessly matching tile to the kitchen and low maintenance artificial grass. While planting was completed, the area just needed that extra touch to set the scene and allow purchasers to imagine themselves barbecuing and entertaining.

Finishing Touches

House & Garden left no room untouched. Some of our favourite features weren’t even the main living spaces. A simple console table, lamp and artwork in the front hall were the perfect complement to the developer’s choice of a patterned tile floor.

The overall effect was transformative. Viewers were impressed by the houses, were doubly so by the furnishings. It couldn’t be underestimated how staging this development made a great difference to the presentation and saleability of the estate overall. It is an unmissable addition to any new homes scheme.

For more information about House & Gardens, visit their website at www.HouseandGarden.ie.

Check out the remaining units in Brookside | Blackrock here.

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